METERDOWN

Prints fund Cancer Aid & Research Foundation of the danger
passive smoking.


Passive smoke kills your dearest ones first


Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre



Prints for INEN Cancer Prevention Center, in which the Peruvian Pragma DDB advertising agency compares smoking with a stupid way to commit suicide.


Smoking is the stupidest way to commit suicide. Quit Stupidity.




Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo


Another series of prints from the Brazilian anti-smoking agency.


More than 4,700 toxic substances against you. Stop smoking.



Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano

Long, long ago established that the main cause of weight gain after smoking cessation are, for the most part, not physiological, and psychological reasons. The majority of smokers try to avoid weight gain, make a fatal mistake, reducing to zero all the fine impulses to get rid of bad habits. Try to avoid it, and then you'll really have found an easy way to quit smoking.

Not for sure! Do not start "tomorrow" a whole new life! Do everything in stages, and then you will be much easier to survive the syndrome of failure.

Very often in such "rake" bump up against women who decide on impulse one day to quit smoking, go on a diet, exercise and begin cleaning the body. To make this absolutely should not, though, because even if your young and healthy body and almost withstand these pressures, the psyche, of course, at some point will fail. Giving up cigarettes - stress is a psychological point of view, the need for nicotine body survive with virtually no problems. And here is a relaxing, enjoyable light kicks your brain will remember for a long time.

Therefore, for a start, give up smoking. Do not start a diet on the same day. We guarantee you will not get results! Better a little pampered sweetly than lighting up stress.

But casting a (or throwing) smoking lurks another danger - wanting to saturate the reward center, they do not measure strain at carbohydrates or alcohol. The fact that even one glass of wine can remove all restrictions, known long ago. In the early stages of smoking cessation is desirable in general do not drink. But strictly limit yourself to food, too, should not be, as indeed, substantially increase the consumption of sweets. Yes, cigarettes, time spoofed Chupa Chups, can deceive the psyche, needs not so much nicotine as a tactile, sucking, relaxing feeling. But the calorie content of such a substitute will certainly affect your waistline.

If you feel an irresistible urge to eat, try to rinse your mouth or brush your teeth. It is possible that food does not require the stomach, but just you feel discomfort in the mouth. However, if you really feel hungry, it is best to eat, but not too carried away by sweet and fatty foods.

Shortly after quitting, the body itself will require physical exertion. And then it's time to start training, and the ease with which will be given exercises that will serve as an incentive to improve their figures. First, get rid of nicotine addiction, and only then start the diet, an exercise program, intensive procedure to restore the skin, hair and nails.